It’s important for business owners to understand how digital marketing works so that they can make decisions about their digital marketing campaigns. The key to understanding how it all works is getting to know each element of digital marketing and recognizing how each can help you...
1. You're directionless Companies without a digital strategy don't have a clear strategic goal for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don't have goals with SMART digital marketing objectives you likely don't put...
There are many advantages of using social media for promoting both your online or offline products and services. It’s a fast way to spread the word – If you have a big fan base, you can tweet or post on Facebook and your message can instantly...
Help grow your audience and customer base, but first you need to understand social media marketing fundamentals. Follow these tips to expand your customers, your brand, and most importantly your profits. Listen Know your audience and what they are posting in online content. You should be listening...
Do you use Instagram to market your business? Do you want to take your Instagram marketing to another level? Then you should consider these easy steps. Embed Your Instagram Feed for More Visibility One of the easier things to do is to embed your Instagram feed on your...
Content marketing is extremely important to your business. It can create amazing results if it is done correctly. Map out your plan, and adjust it as necessary. Content marketing is more than just writing a blog for your website. You should also think about inforgraphics, vlogs...
In a previous post I wrote about using Periscope or Meerkat and how they could change live streaming as we know it. Not only could it change live streaming, but it can change the way you market your business. Our smart phones are better, they offer...
