It’s important for business owners to understand how digital marketing works so that they can make decisions about their digital marketing campaigns. The key to understanding how it all works is getting to know each element of digital marketing and recognizing how each can help you...
Over the next couple weeks I will explain Digital Marketing and how it works. Buying behavior has drastically changed over the years, and now more consumers are starting their journey online, showing the effectiveness of how digital marketing works. This shift in the way that consumers...
There are many advantages of using social media for promoting both your online or offline products and services. It’s a fast way to spread the word – If you have a big fan base, you can tweet or post on Facebook and your message can instantly...
As much as we use social media and digital marketing I still get asked the question what is the difference in the two or are they the same? The following is what I find to be an easy explanation to understand the difference. The difference between...
We are days away from 2017.. So what is in store for us in the world of digital marketing? Display advertising likely to move towards video marketing (great when done well) or native advertising. Pokémon Go was a huge hit this year, but there hasn't been much follow-up in...
Help grow your audience and customer base, but first you need to understand social media marketing fundamentals. Follow these tips to expand your customers, your brand, and most importantly your profits. Listen Know your audience and what they are posting in online content. You should be listening...
