It’s important for business owners to understand how digital marketing works so that they can make decisions about their digital marketing campaigns. The key to understanding how it all works is getting to know each element of digital marketing and recognizing how each can help you...
Over the next couple weeks I will explain Digital Marketing and how it works. Buying behavior has drastically changed over the years, and now more consumers are starting their journey online, showing the effectiveness of how digital marketing works. This shift in the way that consumers...
1. You're directionless Companies without a digital strategy don't have a clear strategic goal for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don't have goals with SMART digital marketing objectives you likely don't put...
Today we continue from our previous post about Why Your Band Needs Your Own Website. You can find part 1 here. 1. You can do everything with it Your social media profiles and other outposts might be good places for alternative or additional methods of ‘first contact’ –...
There are so many things to cover on this topic that I decided to break this down into 2 separate blogs. Since I have designed a number of websites for bands, and musicians I thought it was time to break out the reasons why having a...
In the video above, Alex Wehrley, as interviewed by Entrepreneur Network partner Business Rockstars, explains there are a few select tips you can use to increase your business's social media engagement. Most of which boil down to being more engaging overall. You can begin by responding...
In an official blog post, Facebook announced there is now an "activity dashboard" to help you better manage your time spent on social media. This includes daily reminders, notification limits, and a time-tracker that shows how much time you've spent on the apps. The goal of this...
There are many advantages of using social media for promoting both your online or offline products and services. It’s a fast way to spread the word – If you have a big fan base, you can tweet or post on Facebook and your message can instantly...
As much as we use social media and digital marketing I still get asked the question what is the difference in the two or are they the same? The following is what I find to be an easy explanation to understand the difference. The difference between...
